Nashmi - E-Commerce Platform for Selling Rugs
Professional case study detail services by SOFTA Solutions.
The Challenges
Nashmi needed UX/UI to help users find rugs by room type, with integrated branch info to encourage hybrid shopping.
- Guiding users through diverse rugs without clear categorization.
- Lack of awareness about physical branches in Jordan.
- Providing décor suggestions without overwhelming navigation.
The Solution
We focused on UX/UI design, creating smart filters and prototypes for seamless experiences.
Research and Analysis
Studied user shopping behaviors and room-based preferences.
Enhanced Filtering System
Designed room-selection interfaces tailoring rug lists by style/size.
User-Centric Design
Added search refinements, décor suggestions, and visual inspirations.
Branch Information Notification and Prototyping
Integrated notifications/locators, built prototypes, and iterated via testing.
Technologies Used
Figma
Prototyping
Sketch
Wireframing
Adobe Photoshop
Visuals
InVision
Feedback
Project Timeline
Month 1: Research & Planning
Weeks 1-4User studies and feature prioritization.
Month 2: Design & Wireframing
Weeks 5-8Filtering systems and branch UI.
Month 3: Prototyping
Weeks 9-12High-fidelity designs and décor features.
Month 4: Testing & Iteration
Weeks 13-16User tests and final adjustments.
Results & Impact
Key Achievements
- 45% reduction in time to find products.
- Enhanced trust with branch visibility.
- Intuitive suggestions improving satisfaction.
Business Impact
The platform upgrades quickly paid off, generating more conversions without additional costs.
“Nashmi's new design guides users perfectly. The room filters and branch info have made shopping more enjoyable.”
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