CODAA - Website Gallery
Professional case study detail services by SOFTA Solutions.
The Challenges
CODAA faced the hurdle of evolving a simple landing page into a comprehensive website. The goal was to highlight previous projects, digital services, and introduce sellable products like service management systems and e-commerce stores, all directed through WhatsApp for sales. This required innovative design to stand out in a market where competitors separated services and products.
- Basic landing page limiting visibility of projects and services.
- Need to integrate products page for service management systems, ready-made websites, and e-commerce stores.
- Competitors focused on either services or products, not both.
- Lack of a unified B2B experience for inquiries without payment gateways.
The Solution
We implemented a transformative website redesign that integrated project galleries, services, and a products page into a single, user-friendly platform.
Understanding Stakeholder Requirements
Collaborated with key stakeholders—Dr. Ahmed Saleh, Dr. Shaimaa Adel, and Dr. Gehad Mahmoud—to gather insights on operations, sales, and departmental needs.
Creating a Unique B2B User Experience
Designed the site to combine services and products seamlessly, leveraging CODAA's competitive edge over rivals who offered only one or the other.
Competitor Analysis and Design
Analyzed competitors to highlight CODAA's unified approach. Created wire flows and detailed wireframes to outline the gallery, services, and products sections.
Development and Launch
Managed a front-end development team to build and refine the prototype. Ensured easy WhatsApp integration for inquiries, providing a personal sales channel.
Technologies Used
HTML/CSS
Frontend Structure
JavaScript
Interactivity
Bootstrap
Responsive Design
PHP
Backend Integration
Project Timeline
Day 1–2: Planning & Analysis
Day 1–2Stakeholder collaboration, requirement gathering, and competitor analysis.
Day 3–4: Design & Prototyping
Day 3–4Wireflows, wireframes, and initial prototype development.
Day 5–7: Development & Integration
Day 5–7Frontend implementation, products page setup, and WhatsApp integration.
Day 8–10: Testing & Launch
Day 8–10Comprehensive testing, refinements, and final deployment with ongoing support
Results & Impact
Key Achievements
- 35% increase in user engagement through interactive galleries.
- Enhanced visibility of combined services and products.
- Streamlined B2B inquiries via WhatsApp.
Business Impact
The website redesign boosted client engagement and strengthened CODAA’s market presence
“The CODAA Website Gallery has revolutionized how we present our services and products. We've shifted from a static page to a dynamic platform that drives real business growth and sets us apart from the competition.”
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