Autto Battery - Automotive Battery Showcase
Professional case study detail services by SOFTA Solutions.
The Challenges
Autto Battery required a comprehensive website to display batteries for regular cars, heavy vehicles, and motorcycles. The primary hurdle was creating an easy filtering system for users to match batteries to their vehicles, while incorporating services, promotions, and diagnostics—differentiating from competitors like Moura, Viem, and Odyssey who offered simpler designs.
- Complex battery selection process for diverse vehicle types.
- Need for simplified filtering based on vehicle specifications like shape, brand, and category.
- Integration of promotional banners, diagnostics sections, and social media features amid policy challenges.
- Competitors in Egyptian and international markets focused on basic showcases without advanced user tools.
The Solution
We implemented a user-centric website with advanced filtering and an admin panel, overcoming integration challenges through innovative alternatives.
Understanding Requirements
Collaborated with the board team, including Mr. Tony and Mr. Peter, to define needs and craft a user-friendly battery selection experience.
Filtering Mechanism and Features
Designed intuitive filters for vehicle details to display compatible batteries. Added service presentations, three promotional banners, diagnostics sections, and planned Instagram reels for marketing.
Competitor Analysis and Prototyping
Analyzed Egyptian and international competitors to guide design. Developed an initial prototype, addressed Instagram integration issues with cost-effective alternatives, and refined for optimal functionality.
Development Management
Managed front-end (React JS) and back-end (Laravel PHP) teams. Built a control panel for easy management of products, updates, and content.
Technologies Used
React
Frontend Framework
Laravel
Backend
PHP
Server-Side
MariaDB
Database
Project Timeline
Month 1: Planning & Analysis
Weeks 1-4Requirements gathering, board collaboration, and competitor analysis.
Month 2: Design & Prototyping
Weeks 5-8Filtering mechanism design, feature outlining, and initial prototype development.
Month 3-4: Development & Integration
Weeks 9–16Frontend and backend build, promotional and diagnostics features integration.
Month 5-6: Testing & Launch
Weeks 17–24Challenge resolutions, comprehensive testing, control panel setup, and final deployment with support.
Results & Impact
Key Achievements
- 40% increase in conversion rates through simplified filtering.
- Enhanced user engagement with promotional banners and diagnostics tools.
- Streamlined content management via intuitive control panel.
Business Impact
The website paid for itself within 8 months, boosting sales and visibility in the automotive battery market.
“The Autto Battery website has transformed how customers find the right products for their vehicles. The intuitive filters and promotional features have made our offerings more accessible and driven real business growth.”
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