Web Dev

Autto Battery - Automotive Battery Showcase

Professional case study detail services by SOFTA Solutions.

40%
Increase in Conversion Rates
6
Months
94%
User Satisfaction Rate
250%
ROI

The Challenges

Autto Battery required a comprehensive website to display batteries for regular cars, heavy vehicles, and motorcycles. The primary hurdle was creating an easy filtering system for users to match batteries to their vehicles, while incorporating services, promotions, and diagnostics—differentiating from competitors like Moura, Viem, and Odyssey who offered simpler designs.

  • Complex battery selection process for diverse vehicle types.
  • Need for simplified filtering based on vehicle specifications like shape, brand, and category.
  • Integration of promotional banners, diagnostics sections, and social media features amid policy challenges.
  • Competitors in Egyptian and international markets focused on basic showcases without advanced user tools.

The Solution

We implemented a user-centric website with advanced filtering and an admin panel, overcoming integration challenges through innovative alternatives.

1

Understanding Requirements

Collaborated with the board team, including Mr. Tony and Mr. Peter, to define needs and craft a user-friendly battery selection experience.

2

Filtering Mechanism and Features

Designed intuitive filters for vehicle details to display compatible batteries. Added service presentations, three promotional banners, diagnostics sections, and planned Instagram reels for marketing.

3

Competitor Analysis and Prototyping

Analyzed Egyptian and international competitors to guide design. Developed an initial prototype, addressed Instagram integration issues with cost-effective alternatives, and refined for optimal functionality.

4

Development Management

Managed front-end (React JS) and back-end (Laravel PHP) teams. Built a control panel for easy management of products, updates, and content.

Technologies Used

R

React

Frontend Framework

L

Laravel

Backend

PHP

PHP

Server-Side

M

MariaDB

Database

Project Timeline

Month 1: Planning & Analysis

Weeks 1-4

Requirements gathering, board collaboration, and competitor analysis.

Month 2: Design & Prototyping

Weeks 5-8

Filtering mechanism design, feature outlining, and initial prototype development.

Month 3-4: Development & Integration

Weeks 9–16

Frontend and backend build, promotional and diagnostics features integration.

Month 5-6: Testing & Launch

Weeks 17–24

Challenge resolutions, comprehensive testing, control panel setup, and final deployment with support.

Results & Impact

Key Achievements

  • 40% increase in conversion rates through simplified filtering.
  • Enhanced user engagement with promotional banners and diagnostics tools.
  • Streamlined content management via intuitive control panel.

Business Impact

250%
Return on Investment

The website paid for itself within 8 months, boosting sales and visibility in the automotive battery market.

“The Autto Battery website has transformed how customers find the right products for their vehicles. The intuitive filters and promotional features have made our offerings more accessible and driven real business growth.”
AB
Autto battery
Project Owner

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