Hobby Station - Event and Trip Management Platform
Professional case study detail services by SOFTA Solutions.
The Challenge
Hobby Station faced hurdles in providing a frictionless experience for diverse users. Customers struggled with browsing and booking, talents lacked robust management tools, and admins needed better oversight. Targeting the Arab world starting with Saudi Arabia, the platform required innovative designs to stand out against mobile-focused competitors.
- Difficulties in customer navigation and ticket booking processes.
- Inefficient tools for talents to manage trips, events, and operations.
- Challenges in platform administration for overseeing talents and activities.
- Competitors' strength in mobile apps requiring a competitive web and mobile solution.
The Solution
We implemented a comprehensive redesign focusing on user personas, with tailored experiences for customers, talents, and admins.
Understanding Requirements
Conducted in-depth studies of user personas and collaborated with Engineer Mohamed Metwally and Dr. Hanan to define the vision and target market.
Competitor Analysis
Reviewed competitors' mobile strengths, leading to the development of a website for customers and a mobile dashboard for talents.
Design Process
Created detailed wireflows and wireframes to optimize journeys. Built prototypes for talent dashboards (metrics, controls) and customer websites with cinematic galleries for engaging event presentations.
User Testing and Iteration
Presented prototypes for feedback, iterated to refine experiences, and ensured seamless integration across user types.
Technologies Used
React
Frontend Web
Flutter
Mobile Dashboard
Laravel
Backend
JavaScript
Interactivity
Project Timeline
Month 1: Planning & Analysis
Weeks 1-4User persona studies, board collaboration, and competitor analysis.
Month 2: Design & Wireframing
Weeks 5-8Wireflow creation, wireframes for customer and talent interfaces.
Month 3-4: Prototyping & Development
Weeks 9-16Prototype builds, dashboard and gallery features implementation.
Month 5-6: Testing & Launch
Weeks 17-24User feedback iterations, refinements, and final deployment with support.
Results & Impact
Key Achievements
- 45% improvement in navigation and booking efficiency.
- Empowered talents with streamlined operational dashboards.
- Enhanced admin controls for better platform management.
Business Impact
The enhanced platform strengthened user engagement and contributed to steady growth in the Arab event marketplace.
“The Hobby Station redesign has made our platform a joy to use for customers and talents alike. We've achieved seamless operations and excitement in event discovery, aligning perfectly with our vision for the Arab world.”
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