DM Furniture - Educational Furniture Showroom
Professional case study detail services by SOFTA Solutions.
The Challenges
DM Furniture needed a dedicated online showroom to display furniture for schools and educational institutions. The challenge was to create a seamless, focused platform that stood out from competitors' simple designs, while ensuring intuitive navigation for users who are not necessarily tech-savvy.
- Lack of an online platform to effectively showcase educational furniture.
- Need for a user-friendly design tailored to decision-makers in educational facilities.
- Competitors emphasized simplicity, requiring differentiation through ease of use and focus.
- Fragmented browsing experiences leading to distractions and slower decision-making.
The Solution
We implemented a streamlined online showroom with innovative pop-up designs and an admin panel for easy management.
Understanding the Requirements
Collaborated with Mr. Mohamed Abonagi to align on business needs. Released an initial prototype and incorporated feedback to refine the vision and design.
Competitor Analysis
Reviewed industry competitors, noting their strengths in simplicity and calmness. Focused on differentiating through enhanced ease of use and a clean, intuitive interface.
Design Focus
Implemented product pages as pop-ups on a single page to minimize distractions. Added simple filters to guide users toward faster, informed decisions.
Development and Execution
Managed front-end development with React JS for the interface and back-end with Laravel PHP. Built an admin control panel for seamless product management and updates.
Technologies Used
React
Frontend Framework
Laravel
Backend
PHP
Server-Side
MariaDB
Database
Project Timeline
Month 1: Planning & Design
Weeks 1–4Requirements gathering, competitor research, wireframes, and prototypes.
Month 2: Development
Weeks 5–8Frontend and backend build, admin panel creation, and feature integration.
Month 3: Testing & Launch
Weeks 9–12Comprehensive testing, refinements, and final deployment with support.
Results & Impact
Key Achievements
- 40% increase in user engagement via focused browsing.
- Simplified decision-making with intuitive filters and pop-ups.
- Efficient admin panel for product updates and management.
Business Impact
The showroom platform significantly boosted product visibility and streamlined decision-making for institutions.
“The DM Furniture showroom has elevated our online presence, making it effortless for educational institutions to explore and select furniture. The clean design and user-focused features have truly set us apart.”
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