BK Stationary - E-Commerce Website
Professional case study detail services by SOFTA Solutions.
The Challenges
BK Stationary's e-commerce site needed a homepage revamp to make it more interactive and visually appealing, while adding features like flash sales and ensuring mobile responsiveness.
- Unengaging homepage lacking interactive elements and promotional features.
- Weak brand identity alignment with target audience.
- Incorporating real-time offers without overwhelming users.
The Solution
We focused on UX/UI redesign, creating modern layouts and interactive elements through analysis and prototyping.
Understanding the Brand and User Behavior
Analyzed brand identity and user patterns to pinpoint engagement gaps.
Redesigning the Homepage
Crafted clean layouts with sections for featured products, banners for dynamic promotions, and easy navigation.
Enhancing User Interaction
Added countdown timers and live deals sections to foster urgency and repeat visits.
Focusing on Brand Identity and Mobile Optimization
Incorporated consistent colors/fonts, custom graphics, and responsive designs for seamless mobile use.
Technologies Used
Figma
Prototyping
Adobe XD
Wireframing
CSS
Styling
JavaScript
Interactivity
Project Timeline
Month 1: Planning & Analysis
Weeks 1-4Brand/user analysis and requirement definition.
Month 2: Design & Prototyping
Weeks 5-8Homepage layouts, interactive elements, and prototypes.
Month 3: Iteration & Handover
Weeks 9-12Feedback refinements, mobile optimizations, and final UI delivery.
Results & Impact
Key Achievements
- 40% increase in engagement with dynamic features.
- Stronger brand consistency improving user trust.
- Responsive designs enhancing mobile conversions.
Business Impact
The redesign delivered measurable results, improving both traffic and conversions."
“The BK Stationary homepage redesign has revitalized our site. The engaging UI and offers have truly connected with our customers.”
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