Web Development

BK Stationary - E-Commerce Website

Professional case study detail services by SOFTA Solutions.

40%
Increase in Homepage Engagement
3
Months
94%
Client Satisfaction Rate
220%
ROI

The Challenges

BK Stationary's e-commerce site needed a homepage revamp to make it more interactive and visually appealing, while adding features like flash sales and ensuring mobile responsiveness.

  • Unengaging homepage lacking interactive elements and promotional features.
  • Weak brand identity alignment with target audience.
  • Incorporating real-time offers without overwhelming users.

The Solution

We focused on UX/UI redesign, creating modern layouts and interactive elements through analysis and prototyping.

1

Understanding the Brand and User Behavior

Analyzed brand identity and user patterns to pinpoint engagement gaps.

2

Redesigning the Homepage

Crafted clean layouts with sections for featured products, banners for dynamic promotions, and easy navigation.

3

Enhancing User Interaction

Added countdown timers and live deals sections to foster urgency and repeat visits.

4

Focusing on Brand Identity and Mobile Optimization

Incorporated consistent colors/fonts, custom graphics, and responsive designs for seamless mobile use.

Technologies Used

F

Figma

Prototyping

XD

Adobe XD

Wireframing

CSS

CSS

Styling

JS

JavaScript

Interactivity

Project Timeline

Month 1: Planning & Analysis

Weeks 1-4

Brand/user analysis and requirement definition.

Month 2: Design & Prototyping

Weeks 5-8

Homepage layouts, interactive elements, and prototypes.

Month 3: Iteration & Handover

Weeks 9-12

Feedback refinements, mobile optimizations, and final UI delivery.

Results & Impact

Key Achievements

  • 40% increase in engagement with dynamic features.
  • Stronger brand consistency improving user trust.
  • Responsive designs enhancing mobile conversions.

Business Impact

220%
Return on Investment

The redesign delivered measurable results, improving both traffic and conversions."

“The BK Stationary homepage redesign has revitalized our site. The engaging UI and offers have truly connected with our customers.”
CR
Client Representative

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