Web Development

Bershama - E-Commerce

Professional case study detail services by SOFTA Solutions.

35%

Improvement in User Comfort

Months

93%

User Satisfaction Rate

210%

ROI

The Challenges

Bershama needed a homepage and site design that evoked comfort, with easy access to categories and a seamless journey for patients shopping for medical and cosmetic items.

Balancing clinical trust for medical products with appealing vibrancy for cosmetics.
Simplifying navigation for potentially unwell or elderly users.
Creating a relaxing atmosphere without sacrificing functionality.

The Solution

We led UX/UI design, focusing on wireflows, calming visuals, and iterative prototypes.

Understanding the Client’s Vision

Collaborated with Mr. Islam Fathy on objectives, researching patient-friendly UX practices.

Wire Flow and Wireframes

Mapped user journeys and created low-fidelity wireframes for homepage, products, and checkout.

Designing a Calm, Patient-Centric Homepage

Used soft colors, minimalism, large text, and accessible buttons for relaxation and ease.

Category Segmentation and Prototype Creation

Segmented sections for products, built high-fidelity prototypes with smooth transitions.

Technologies Used

Figma

Prototyping

Sketch

Wireframing

Adobe Illustrator

Graphics

InVision

Feedback

Project Timeline

Month 1: Planning & Research

Weeks 1-4

Vision meetings and UX best practices analysis.

Month 2: Wireframing

Weeks 5-8

User flows and low-fidelity designs.

Month 3: Design & Prototyping

Weeks 9-12

Calming visuals, category setups, and high-fidelity prototypes.

Month 4: Feedback & Adjustments

Weeks 13-16

Iterations and final UI handover.

Results & Impact

Key Achievements

35% improvement in perceived comfort via user feedback.
Intuitive navigation reducing steps to purchase.
Balanced aesthetics building trust across categories.

Business Impact