Baqat Ward – Mobile App & Payment Integration
Professional case study detail services by SOFTA Solutions.
The Challenges
Baqat Ward's landing page required upgrades to facilitate direct orders and payments via the mobile app. Key issues included complex navigation during checkout, potential security concerns, and a lack of cohesive branding, making the experience less user-friendly for customers.
- Cumbersome payment processes leading to friction in customer journeys.
- Need for secure, intuitive ordering and payment flows.
- Integration of branding into a streamlined design without clear precedents.
- Ensuring simplicity while maintaining robust functionality for services and products.
The Solution
We implemented a redesigned landing page with focused improvements on payment integration and user flow.
Understanding the Vision
Collaborated with Engineer Abdullah Khaled to map administrative flows and address pain points in ordering and payments, defining a simple, user-friendly journey.
Wireframe Development
Led the creation of detailed wireframes outlining each payment step, from selection to confirmation, minimizing steps for an intuitive experience.
Design and Branding
A team member incorporated brand colors and identity into the full-color design, ensuring visual consistency and appeal.
Finalization and Testing
Implemented, tested, and reviewed the system to confirm efficiency, security, and alignment with client expectations.
Technologies Used
HTML/CSS
Frontend Structure
JavaScript
Interactivity
Stripe
Payment Integration
Bootstrap
Responsive Design
Project Timeline
Month 1: Planning & Analysis
Weeks 1-4Vision collaboration, pain point identification, and requirement definition.
Month 2: Wireframing & Design
Weeks 5-8Wireframe development and branding incorporation.
Month 3: Implementation & Integration
Weeks 9-12Payment system setup and full-color design execution.
Month 4: Testing & Launch
Weeks 13-16Comprehensive testing, refinements, and final deployment with support.
Results & Impact
Key Achievements
- 35% reduction in checkout abandonment through streamlined flows.
- Enhanced security and intuitiveness in payment processes.
- Cohesive branding boosting user trust and engagement.
Business Impact
Enhancing the landing page drove higher conversions and stronger customer engagement
“The Baqat Ward landing page redesign has made ordering and payments effortless for our users. The streamlined journey and integrated branding have truly elevated the overall experience.”
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